For over two decades, I've led end-to-end live-action, social, and digital content production across broadcast, branded, and performance-driven campaigns — the producer tier-one clients and agency partners turn to when their highest-stakes, highest-visibility work is on the line. I build and manage multidisciplinary teams, freelance and vendor rosters, production systems, and budgets across everything from remote UGC to complex multi-market shoots, pre-production straight through post. I'm known for replacing fragmented processes with systems that give leadership real-time visibility into production, and for pairing strong on-set leadership with AI-assisted workflows to keep output scalable without sacrificing quality.
That approach shows up in the numbers: a 30% lift in viewership and 45% in budget savings for Peloton, a 20% jump in audience engagement alongside a 45% faster post-production turnaround for Apple TV+, and a 30% increase in brand recognition for JCPenney — with clients like Samsung, Airbnb, and NASCAR consistently turning single projects into ongoing partnerships.
- Actively contribute to production goals, driving the execution of high-impact motion and stills assets for paid media, social, and digital campaigns, especially when necessary to meet aggressive deadlines.
- Bring a distinct, culturally-aware point of view to creative work, helping push ideas beyond conventional brand execution.
- Move between disciplines fluidly depending on what an idea needs, rather than working in a single fixed craft lane.
- Experiment with technique and format, contributing a personal creative sensibility to team output.
- Collaborate with designers, producers, and creative leads to develop concepts that feel enticing, engaging, and social-native.
- Adapt personal craft and style to work within the client's brand system while still elevating the creative bar.