
I'm an Integrated Executive Producer and Creative Lead with over two decades of experience turning ambitious concepts into world-class content. From the iconic 'Campaign for Real Beauty' for Dove to the immersive global launch of 'Icons' for Airbnb, I specialize in the intersection of high-scale broadcast production and agile, social-first storytelling.
Currently operating between the US and Europe, I provide a unique global perspective on production logistics. I don’t just manage budgets and timelines; I build teams, navigate complex international field shoots, and bridge the gap between creative vision and technical execution.
Whether it's executing a multimillion-dollar automotive campaign or scaling a social series for the world’s biggest tech brands, my mission is the same: Stay calm, stay on brand, and deliver the impossible.
I'm a strong collaborator and an adaptive planner who is forward-thinking and proactive, while resolving conflict and mitigating risks. I approach new challenges with a broad perspective, using creativity to tackle complex business problems and find efficiencies, ensuring projects are completed on time and within budget.
I have refined my skills working with many of the best agencies:
Chicago: Leo Burnett | Ogilvy | Arc Worldwide
New York: 360i | Firstborn
Los Angeles: TBWA/Chiat Day |
Media Arts Lab | Battery
HONORS & AWARDS
INJUSTICE 2: DUALITY TRAILER
2017 CLIO, SHORTLIST | WARNER BROTHERS, FILM TECHNIQUE CATEGORY FOR SOUND DESIGN
HTTPS://CLIOS.COM/AWARDS/WINNER/26758
AECOM 'SURFER' CAMPAIGN
SHOOT MAGAZINE/SHOOT ONLINE 2017 TOP TEN MUSIC CHART
‘SHHH, SHUT DOWN FAT TALK’
BRAND BOOK FOR THE KELLOGG’S COMPANY.
PUBLISHED CO-AUTHOR
CONTACT JOANNA


































